Connect with your audience in
seven steps
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Tom Davis, founder of Black Sheep Communications
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Why Plain English works
1
Opens your content up
If your message is easier to understand, you'll reach more people. Keep jargon, technical terms and long-form content for the audiences that need it. Plain English isn't dumbing down, it's opening up.
2
Clarity leads to conversion
It's hard to keep audiences engaged. Clear communication gives your users exactly what they want. Help them find information quickly and they will respect you. They might come back for more. Business goals start with user needs.
3
Save money and time
Remove the friction. If your messages, marketing collateral and instructional information are clear, it's easier for customers to act. Clarity of message means less confusion. That's fewer calls for help, emails or complaints.
About Tom
Tom Davis is an agile communications and marketing professional, who specialises in audience connections through Plain English.
Starting his career in sports journalism with the West Australian Newspaper Group, Tom first ventured into digital content accessibility in 2015.
Government projects
His editorial contributions include enhancing the readability and accessibility of government websites including:
-
Queensland's Government AgTech website
Tom is a member of the Plain Language Association International and is the founder of Black Sheep Communications, a consultancy dedicated to simplifying communication with customers.
He works in various industries, offering insights into the strategic use of Plain English and ensuring content connects with users' search behaviours. He has worked with organisations like Rio Tinto, CleanCo, Uber for Business, and DocuSign.
Tom guides global executive leaders on using plain English to make communication clear during major change.
What clients say about
Black Sheep Communications
"Tom directed the company from a very rudimentary digital program to a sophisticated, well-designed and saleable media offering."
- Deanna McConville, Business Development Manager at Procurement and Supply Australasia.
"Their expertise in refining my event messages through each step played a key role in connecting effectively with a new audience, ensuring our message was not only heard but resonated deeply."
- Sandra Arps, NASA Hackathon judge
"Tom is a highly motivated and professional in digital communication and marketing. He is work ethic is unrelenting, and attention to detail is both inspiring and a pleasure to work with."